Dr. Alper Yeşilçubuk, Arçelik A.Ş. Central R&D
This speech is based on Arçelik R&D and Innovation strategies of Arçelik. R&D activities are shaped in parallel with Arçelik A.Ş’ strategy and growing objectives. The products of target markets are supported with competitive technologies, optimized design and environmentalist approaches (energy and water consumption, noise level). Having more than 20 years of R&D experience and operating laboratories equipped with state-of-the-art technology, Arçelik A.Ş. has made its mark in lots of innovations and presented environment-friendly, new and advanced products to the consumers. In Central R&D of Arçelik, Research and development capabilities and know-how are used to bring efficiency and functionality into the daily lives of people.